Amalgamation of East with West

While, Taruni was in the UK to pursue her post graduate course in fashion design and exploring international fashion. Meanwhile, Shubham was exploring India, working with handloom weavers who could weave textiles using organic and eco-friendly yarns like Khadi.

To take this process ahead, Shubham started doing some experimentations based on his research.

Textile experimentaions

 

Hand embroidery swatches

 

Sketches

 

Trying to come up with a first trial toile

 

Style is a way to say who you are without having to speak.’ – Rachel Zoe

All this brought a significant transformation and allowed them to bring some fresh perspective to the artistic table, alongside honing their technical skills. They were able to gain knowledge and develop their aptitude and skills at a global level.

The First Initiative Towards Fame

Now, they knew that the time of excessive hard work has begun and they started working towards coming up with their first collection- Summer Resort 2016.

After accomplishment of this collection and showing the pictures to the organisers of Asian Designer Week, ‘Shubham & Taruni’ saw much success in having been selected in it. It was a prestigious platform to be launching the brand and they were honoured to be selected from amongst the top five designers in the New Gen category. It was held on 7^th and 8^th May 2016 at Jawaharlal Nehru Stadium, New Delhi.

Apart from the New Gen designers, they could share the stage with few big names in the industry like Rajdeep Ranawat, Anjalee and Arjun Kapoor, Saaj by Ankita Chaudhry and designers from all over Asia.

It was a very ironical kind of feeling with an amalgamation of nervousness and excitement to be part of a platform which they had always dreamt about. It was a pleasure to have their name announced on the stage and walk on the ramp with the models accompanied with the hooting by their friends and family.

Apart from the learning and networking experience that they gained in these days and reflecting on what they paradigm from those, they would also like to appreciate that they had the chance of being a part of the unique show along with a fabulous and supportive team of Asian Designer Week. Everyone, ranging from organisers, choreographers, models, graphic designers, makeup artist and hair stylist, music editors, the light and sound crew, the backstage team etc. were amazing. To name a few, first, they would like to say a big thank you to Mr. Anand Tikekar for helping them before, throughout and after the show and till date in everything, Mr. Swagat Ranjan and Mr. Lokesh Sharma for giving them an opportunity for the other shows too, Mr. Pranav Hamal for being an amazing choreographer throughout the show, Mr. Vivek Rawat, Mr. Robby Rawat, and the other designer participants too. They would like to thank everyone for appreciating their collection and being supportive throughout. They apologize if they are missing out on someone’s name.

This gave them immense opportunity to get accolade for their work and inspiration from the enquiries generated at the event and an opportunity to mingle with designers from other Asian countries.

Few glimpses from the show

(Click on the image to view the other garments of the collection)

They were fortunate enough to get applauses and publicity at the event. Their names also got featured twice in HT City along with their show stopper dress.

They have always desired to be among the most exclusive of cliques, that of hard-working and successful professionals. Hence, they were amidst driven individuals who strive to make a difference. This will help them create their niche in the international fashion stage to some extent.