Graduation is only a concept. In real life every day you graduate. Graduation is a process that goes on until the last day of your life. If you can grasp that, you’ll make a difference.
Studying about Fashion at school level further stroked their passions for the subject, until Taruni Goyal and Shubham Yadav decided to take up fashion at the undergraduate level at Amity University, Noida and IMS-Design and Innovation Academy, Noida, respectively. This is where they discovered their penchant for fashion. Here, they got a chance to study and understand fashion at a much deeper theoretical as well as a higher practical level. In college, there were a lot of opportunities for them to demonstrate their talent in various competitions, for the big names in fashion, like Wills, Vogue, and many more. By the final semester of college, they were also supposed to make an independent collection, starting from scratch. This process included the initial creative process all the way up to execution and the completion of the finished garment.
Taruni’s Graduation Design Collection Spring Summer 2013
The theme ‘oriental bloom’ takes inspiration from ‘oriental prints’. It makes use of a colourful palette with simple silhouttes. Minimal fabrics like satin and crepe are used with detailing mainly on the neck and bust.
‘Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.’ – Gianni Versace
Fortunately Fashion Technology was available as one of the main subjects in Taruni’s High School. She often found herself contributing to the school’s fashion shows and exhibitions, and also became an executive member of the Art Club, in her last year of school. Taruni’s schooling years at Modern School Barakhamba Road and Shubham’s journey at School of Art and Fashion Technology, Dehradun were some of their most formative years, and they were instrumental in building a sound foundation for their later endeavours. Learning fashion at this level served to further ignite their interest in their field. Although, they both were science students, they often designed for their peers in their free time.
‘When I design and wonder what the point is, I think of someone having a bad time in their life. Maybe they are sad and they wake up and put on something I have made and it makes them feel just a bit better. So, in that sense, fashion is a little help in the life of a person. But only a little.’ – Miuccia Prada
As a child, Taruni Goyal and Shubham Yadav were always fascinated by the way their grandmother and mother respectively used to knit sweaters and stitch dresses for everyone in the family, which is what initially sparked their interest in the field of fashion. While it would be wrong to say that they made up their mind that very second, for they were young then, over the years, whenever they have been confronted with a choice about their ambition and dreams, they have consulted this memory and unequivocally made their decision as to what they wanted to pursue to bring that same smile on other’s faces, when others look at their creations, as their grandmother’s and mother’s creations respectively brought to theirs.
|Taruni’s Grandmother performing Sewing
||Shubham’s Mother performing Embroidery
‘I don’t design clothes. I design dreams.’ – Ralph Lauren
Having said that, it was their dream to open a fashion label. Hence, it became true when the duo, Taruni Goyal and Shubham Yadav came together and succeeded in doing so through their label ‘Shubham & Taruni’ and started moving closer to their dream. Therefore, their tagline became synonymous with the above statement i.e. ‘aspire to inspire before you expire’.
‘Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.’ – Coco Chanel
To start anything, first we need some kind of inspiration. To take that inspiration to the next level, every individual hopes to work towards it and reach their goals by choosing their field of ambition which becomes a dream for an individual.
We all break our problem barriers
Hence, we can be called warriors,
In life, we meet a lot of preachers
And work towards becoming leaders,
Each acquaintance we meet gives us some knowledge
Which we usually forget to acknowledge,
There is so much to learn in one day
Which adds on to creating our own way,
Hope these experiences give us a chance to improve
And became a personality that the world approves,
Each day will be welcomed with a new breeze
Till the time our life will cease.
– ‘Life is Beautiful’
By Taruni Goyal