The First Initiative Towards Fame

Now, they knew that the time of excessive hard work has begun and they started working towards coming up with their first collection- Summer Resort 2016.

After accomplishment of this collection and showing the pictures to the organisers of Asian Designer Week, ‘Shubham & Taruni’ saw much success in having been selected in it. It was a prestigious platform to be launching the brand and they were honoured to be selected from amongst the top five designers in the New Gen category. It was held on 7th and 8th May 2016 at Jawaharlal Nehru Stadium, New Delhi.

Apart from the New Gen designers, they could share the stage with few big names in the industry like Rajdeep Ranawat, Anjalee and Arjun Kapoor, Saaj by Ankita Chaudhry and designers from all over Asia.

It was a very ironical kind of feeling with an amalgamation of nervousness and excitement to be part of a platform which they had always dreamt about. It was a pleasure to have their name announced on the stage and walk on the ramp with the models accompanied with the hooting by their friends and family.


Apart from the learning and networking experience that they gained in these days and reflecting on what they paradigm from those, they would also like to appreciate that they had the chance of being a part of the unique show along with a fabulous and supportive team of Asian Designer Week. Everyone, ranging from organisers, choreographers, models, graphic designers, makeup artist and hair stylist, music editors, the light and sound crew, the backstage team etc. were amazing. To name a few, first, they would like to say a big thank you to Mr. Anand Tikekar for helping them before, throughout and after the show and till date in everything, Mr. Swagat Ranjan and Mr. Lokesh Sharma for giving them an opportunity for the other shows too, Mr. Pranav Hamal for being an amazing choreographer throughout the show, Mr. Vivek Rawat, Mr. Robby Rawat, and the other designer participants too. They would like to thank everyone for appreciating their collection and being supportive throughout. They apologize if they are missing out on someone’s name.

This gave them immense opportunity to get accolade for their work and inspiration from the enquiries generated at the event and an opportunity to mingle with designers from other Asian countries.

Few glimpses from the show

0(Click on the image to view the other garments of the collection)

They were fortunate enough to get applauses and publicity at the event. Their names also got featured twice in HT City along with their show stopper dress.


They have always desired to be among the most exclusive of cliques, that of hard-working and successful professionals. Hence, they were amidst driven individuals who strive to make a difference. This will help them create their niche in the international fashion stage to some extent.

 

 

 

 

 

 

 

 

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The Commencement

The year 2015 ignited their resolve to build an essential foundation for their later endeavours. Therefore, the two came together and the journey of the brand ‘Shubham and Taruni’ began.

Like every other individual
They have a dream to fulfil,
Therefore, two individuals came together
With all the creativity and experience they could gather,
Their dream was the same
To be known for their talent and have a name,
They want to do this through their apparel label
To see themselves as a part of the fashion table,
They want to move towards their goal
With their entire heart and soul,
Over time, it is more than just a dream
It became a way of life, it seems,
They began with an aim to prosper
With their tagline ‘Aspire to inspire before you expire’,
A design essence combined with simplicity
Led to the launching of ‘Shubham & Taruni’.

-‘A Dream to Fulfill’
By Taruni Goyal

  SNT

‘Shubham and Taruni’ is about creating inspirational, appealing and distinctive style, quality and value transcending the boundaries of reviving tradition and infusing an epitomized edge to express individuality, versatility and functionality. To create collections that meld simplicity and fun at the same time. Therefore, their tagline ‘aspire to inspire before you expire’ became synonymous with the above statement. This facilitated their thought process and was to be the basis of their upcoming collections.

Career Opportunities

A strong marksheet, coupled with their portfolio, saw them through one of the top brands in India, Shantanu and Nikhil, which was a dream come true. Taruni and Shubham began there as an intern and eventually acquired the position of an assistant designer for womenswear and menswear, respectively within two months of time. Following that, seemingly reflecting their ascension, the city seemed so much more alive and full of aspirations and dreams waiting to be discovered and chased. They endeavoured to make the most of every opportunity that came their way. There, they got maximum opportunities to show their talent and got to make various designs. Over time, they were made responsible of dealing with clients, understanding their requirements and ensuring delivery of good finished products. Handling clients independently made them realise different tastes of people from various walks of life and also how to develop a design from scratch i.e. from taking an order to delivering the finished garment correctly and on time. They also got to know about the various problems that occur during the design process and also how to rectify them to some extent. Thus, they became accustomed and learned to appreciate the different abilities this field demanded. Their endeavours were appreciated and their conviction to further understand the practical aspect of fashion design was deepened.

Career-Opportunities

After Shantanu and Nikhil, Taruni worked in another fashion firm named Raa Design, where she was an Assistant Designer but was alongside managing and responsible for all the works personally including designing, management, marketing of merchandise, maintaining stock inventories, fabric, accessories and dyeing challans, dealing with clients and buyers. She also used to represent the brand independently in India and abroad as the company had buyers and stores in London.

“Be brave. Take risks. Nothing can substitute experience.” – Anonymous

This only strengthened their resolve in deciding that fashion is what they wanted to pursue for the rest of thier life.

Internship

In the midst of college, Taruni also had the chance to take up two, two month long internships over two years, which would round of her practical education in fashion. In 2010, after her first year in college, she got a chance to intern with Pearl Global Pvt. Ltd., a big export house, in which she was a part of the merchandising department, and got individual orders to handle from various buyers. In 2011, after her second year, she got to intern with Bora Knitwear Pvt. Ltd., the manufacturing unit of Woodland, where she was once again in the merchandising department, and got to know and be a part of the entire process, from the initial creative process, to the manufacturing stage.

internship

As a firm believer in the power of possibilities and not in the limitations imposed upon them, they always strove to perform to the best of their capabilities. They have always felt the inner drive to push beyond their comfort zone and make their mark in every pursuit of life, no matter how small. As time passed by, they wanted to take this artform up as a career.

Fashion Education – Graduation

Graduation is only a concept. In real life every day you graduate. Graduation is a process that goes on until the last day of your life. If you can grasp that, you’ll make a difference.
-Arie Pencovici

Studying about Fashion at school level further stroked their passions for the subject, until Taruni Goyal and Shubham Yadav decided to take up fashion at the undergraduate level at Amity University, Noida and IMS-Design and Innovation Academy, Noida, respectively. This is where they discovered their penchant for fashion. Here, they got a chance to study and understand fashion at a much deeper theoretical as well as a higher practical level. In college, there were a lot of opportunities for them to demonstrate their talent in various competitions, for the big names in fashion, like Wills, Vogue, and many more. By the final semester of college, they were also supposed to make an independent collection, starting from scratch. This process included the initial creative process all the way up to execution and the completion of the finished garment.

landscape new white selectedTaruni’s Graduation Design Collection Spring Summer 2013

The theme ‘oriental bloom’ takes inspiration from ‘oriental prints’. It makes use of a colourful palette with simple silhouttes. Minimal fabrics like satin and crepe are used with detailing mainly on the neck and bust.